How Dover Rug & Home Saves 40+ Hours a Month with Service Buddy

Dover Rug x Service Buddy

Dover Rug & Home is a premier, family-run flooring and rug business with flagship showrooms in Natick, Boston, and Burlington. Known for exquisite design, a curated selection, and exceptional service, Dover has earned its reputation as a leader in the luxury rug and flooring industry. Their in-home trials, expert design consultation, and vertically integrated model set them apart in a competitive space.

As Dover continued to grow, their team recognized an opportunity to modernize their backend operations to match the sophistication of their customer experience. They wanted a system that could help them serve even faster, coordinate installs more seamlessly, and give staff more time to focus on what they do best: delivering luxury service.

The Opportunity

Unify operations across all showrooms, installers, and back office

Enhance customer communications with real-time updates and confirmations

Streamline quoting and scheduling without losing their personalized touch

Boost visibility into sales and project timelines in real time

Modernize payments and reporting without disrupting the trusted Dover process

Their legacy systems—while functional—didn’t offer the modern capabilities needed to keep up with the volume and pace of today’s customer expectations.

Why Service Buddy

Dover Rug partnered with Service Buddy to layer modern technology onto their already high-performing business model. With Service Buddy, they gained:

Digital quote creation with e-sign and payment links

Smart scheduling for trials, installations, and delivery crews

Job tracking with QR-coded work orders

Automated texts and emails to keep clients informed

Live dashboards and QuickBooks sync for finance and management

Results: What Dover Rug Can Now Do

✨ Respond Faster and More Professionally

With Service Buddy, Dover staff can generate polished digital quotes on the spot, send them via text or email, and even collect a deposit instantly. This has helped reduce quote turnaround from hours to minutes—without losing the consultative approach they’re known for.

💼 Coordinate Across Showrooms with Ease

Whether it’s Boston, Burlington, or Natick, managers now have full visibility into schedules, installs, and in-home trials. Everyone stays aligned—no more chasing down updates or manually syncing calendars.

🚗 Deliver White-Glove Scheduling and Follow-Through

Installers and drivers now receive QR-coded job packets with key details, and customers get automatic notifications and reminders. That means fewer missed appointments and a smoother experience from quote to completion.

📈 Track Performance and Plan Strategically

Leadership now sees exactly what’s in the pipeline, what’s converting, and what’s not. Real-time data helps Dover optimize staffing, inventory, and sales performance without guesswork.

💳 Simplify Payments and Cash Flow

Collecting payments is now seamless. Quotes include pay links, and deposits are often paid within minutes. Service Buddy’s QuickBooks sync has also made reporting and reconciliation smoother for their finance team.

Dover Rug’s Perspective

"We’ve always been focused on delivering the best product and experience. Service Buddy helps us do that more efficiently—without compromising the service we’re known for. It’s not about fixing problems; it’s about unlocking the next level of performance." — Hasan Jafri

Final Takeaway

Dover Rug & Home didn’t need a transformation—they needed a platform that respected their legacy and supported their growth. Service Buddy delivered just that: faster workflows, better visibility, and smarter service tools, all while preserving the brand’s high-touch approach.

If your flooring business is ready to scale without compromising service, Dover’s story proves you don’t need to overhaul your values—just your software.  See what your business could do with Service Buddy.