Angi vs HomeAdvisor in 2025: Are They Still Worth It for Flooring Dealers?

If you're a flooring retailer, rug cleaner, or own a showroom with an install team, you've likely tried lead generation platforms like Angi or HomeAdvisor—or at least considered them. At face value, they promise consistent leads and more jobs. But are they still a smart investment for flooring businesses in 2025?

In this guide, we’ll break down how these platforms work, why their performance has shifted, and what flooring dealers should prioritize instead.

How Angi & HomeAdvisor Work (and Where They Fall Short)

Both platforms operate under a pay-per-lead or pay-per-click model. They aggregate consumer requests for services—"hardwood floor refinishing," "carpet install near me," or "oriental rug cleaning"—then sell those leads to multiple contractors.

The reality?

• You’re often competing with 4–6 other businesses for the same lead.
• Many leads are unqualified or not ready to buy.
• Homeowners often ghost after you reach out.

Pros:

• Immediate access to local homeowner traffic
• Can supplement slow periods

Cons for Flooring Businesses:

• Leads aren’t exclusive
• Price shoppers dominate
• Little brand control or differentiation
• Can’t showcase in-house inventory or showroom expertise

The Flooring Dealer’s Dilemma: Lead Volume vs Lead Quality

Lead platforms like Angi and HomeAdvisor are built to deliver volume—but that volume doesn’t always translate into revenue. For many flooring businesses, it creates more noise than traction.

Dealers often report getting flooded with unqualified leads, price-sensitive shoppers, or requests outside their core service area. The time and cost to chase these leads add up—often pulling focus from high-quality opportunities already in the pipeline.

As competition for attention increases, flooring businesses need more than just lead volume. They need lead quality. That comes from owning the customer journey: building trust through your own website, staying top-of-mind with reviews, and following up automatically with every quote.

Owning vs Renting Your Lead Flow

Use this comparison to guide your strategy:

• If you own your lead sources (like your Google Business Profile), you control the customer experience, generate higher-quality leads, and strengthen your brand over time.
• If you rent lead sources (like Angi, HomeAdvisor, or Yelp), you compete with others on price, have little control, and often get lower-quality leads.
• The ROI on owned channels grows as your digital presence improves. The ROI on rented channels tends to plateau or decline.
• If you're spending $1,000/month on Angi, ask yourself: what if that funded local SEO, review generation, and automated quote follow-ups that build your brand instead of someone else’s?

A Better Way to Get Flooring Leads in 2025

Dealers succeeding right now are doing the following:

• Investing in review generation and Google Maps visibility
• Enabling instant quoting on their website
• Following up automatically (text + email)
• Organizing customers and upsells in one place
• These strategies compound. You’re not just renting attention—you’re building a machine.

Final Verdict: Should You Use Angi or HomeAdvisor in 2025?

It depends on your goals. If you're launching a new division or filling in short-term capacity, platforms like Angi may have value. But if you're trying to build a lasting flooring brand, they won’t get you there.

Focus on owning your customer experience—from quoting to job scheduling to payment. That’s how flooring companies are winning this year.

Compare where your best leads come from and where to cut back. Designed for showrooms, cleaning companies, and high-end retailers.

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